Content marketing for Ljubljana Tourism
For years Toleranca marketing has been closely collaborating with Ljubljana Tourism with the purpose of promoting the meetings industry offer of the city of Ljubljana.
With the perfect channel, Kongres Magazine, promotion of Ljubljana was done by creating articles that introduced the city’s offer from different angles. Experienced Toleranca marketing writers amused the readers by informing them of major congresses Ljubljana will be hosting, writing a Ljubljana Meetologue – travel gude for meeting planners, Ljubljana Incentive guide that included best tips for incentives, Ljubljana Green meetings capital that showed the city’s awareness for sustainability, …
In scope of Kongres Magazine, Toleranca Marketing has also done in-depth interviews with the leadership of Ljubljana Tourism for the magazine and video content for the web, regularly distributed the convent through social media channel and included it in weekly newsletters sent to a large data base of meetings industry professionals.
With the help of the creative team of Kongres Magazine, Ljubljana is one step closer to becoming one of the most sought after boutique meetings industry capitals!