On the basis of in-depth analysis of the destination and workshops with stakeholders, we prepared 75 incentive stories that can be combined into incentive programmes and carried out in the Austrian region of Carinthia – a hotspot for incentives.
The chosen key product was an “incentive”. Before that, we originated from the destination’s advantages, which we connected with the new slogan MEETING WITHOUT BORDERS. When we carried out a profound field analysis, we came to the conclusion that the offer is very diverse but completely unadapted to the challenging incentive organisers. Next to that, individual activities were not packed into programmes (24 hours, 48 hours), which made it difficult for successful marketing. This is the reason behind our fieldwork to search for and try out every single programme.