In this modern world of rapid change, sports and active pastimes are an ideal choice for escaping life’s every day stress and accomplishing the desire to strengthen one’s energy for life and maintain health. Slovenia is an ideal destination for active pursuits, which need to be presented to foreign agencies that specialise in active tourism.
In accordance with the aforementioned challenge, Natour, the international trade show for active breaks in nature, was born. In the past two years the show has taken place as part of the Alpe-Adria Tourism Fair in Ljubljana, and prior to that it was held in various destinations in Slovenia. The basic concept of the trade show was built on the personal experience of representatives of foreign agencies and the opportunities for personal contact with local providers with the help of web applications.