Based on the results of the research, we found that the Gorice region could be earning a lot more in the tourism sector with its natural and other resources. This is the result of focusing on just one core and a few other accompanying products, while depending on just one key market. In line with our market research results, the most perspective market for Nova Gorica is corporate meetings and specialisation in the field of incentive tourism. Nova Gorica offers the perfect combination of outdoor activities, relaxation and business, which form an ideal incentive product.
By building new meetings capacities, the number of meeting guests could increase to 75,960 and bring around 81,000 overnight stays. In addition, new meetings capacities would have a direct positive effect on the expenditure of guests, without any additional costs. Meetings guests are known to extend their stay at a destination once their meeting has concluded and return to the destination as a tourist again in the future.