When Slovenia entered the international meetings scene, the key challenge was improving the number of sales among potential buyers – event organisers. Another challenge was also the database, at the time completely undeveloped. This is the reason why The Slovenian Convention Bureau trusted us with the mission, which included everything from creative design, preparation, and execution of the campaign, the preparation of a buyers’ database and marketing, to the execution of motivational events and different stakeholders. Media relations with foreign international media were undeveloped and we had to make improvements in this part of the story as well. We executed the campaign from 2010 to 2013.