The agency that creates memorable events.

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Events are a powerful visual, expressive and content tool. More importantly, they are an effective communication tool. Every event organiser will leave their mark and signature on their event, and the more freedom we have, the stronger our stamp.

The “Power to the Meetings” book is a treasure trove of knowledge about everything to do with events and a must-read for anybody in marketing and communications. What is more, the enthusiasm and passion that pervades this book make it a fun and interesting read. Gorazd Čad not only covers the basics, drawing on the most recent research but also shows which changes and trends will shape the industry and to what effect.


“Power to the Meetings” is the methodology for creating memorable events. It's a concept that advocates quality events and greater responsibility towards participants, the environment and ourselves. It is not merely a way of organising events, but a way of life.


  • practical examples on organising live, digital and hybrid events 
  • how you can avoid Mr Murphy, who is lurking behind every corner in event organising
  • why organise events, and how to transform them from boring into quality, inspiring and interactive events
  • which methods of participant marketing work and which psychological triggers we can use for marketing
  • why quality content is the basis for your event’s success and how to create content that will touch your participants’ hearts
  • how to create an event’s personality through quality branding and how to create a great event image as the ultimate brand interpretation
  • what is event rhythm and why it is crucial to establish harmony in an event’s programme
  • how we achieve measurable added value (ROI and ROE) for organisers and participants
  • how to change participants from passive to active with numerous moderation techniques 
  • why event preparation is a major part of the final result and why we need to put in 16 hours of preparation for one hour of an event’s programme 
  • you will learn to hear, listen and understand what participants expect, think and feel
  • you will learn about our responsibility to organise the events of the future with minimal carbon footprint – the clock is inevitably ticking
  • why digital platforms are hungry for good stories and quality marketing

… and numerous other methods and techniques that will be of practical assistance when organising events

“A great book from a great professional! I can highly recommend reading it, especially if you are new to our industry. The focus on newcomers of our industry is because I believe this is the group that will appreciate the level of detail in the book the most.”

Jens Oliver Mayer
Managing Director, Jack Morton

“Hope is not a strategy. But this book could be the right one, not just in these uncertain times for any event creators and/or organizers. Gorazd – the neverending and passionated event and live communication evangelist has shown and summarized the future superpowers of the event industry not just for the „New Europe“. It is a powerful reading with billions of events industry insights. Thank you and congratulations for creating the brand new way „power to the meetings“.
The event is dead, long live the event!“

Stefan Kozak
Group Managing Director, Creative Pro

Who is Gorazd Čad?

Gorazd Čad is a seasoned meeting planner who has dedicated 25 years of his life to the meetings and event industry. He has witnessed the fall of Yugoslavia, the establishment of independent Slovenia, adapted to the internet revolution of the ’90s,  overcome the economic crisis of 2008, the 2010 eruption of an Icelandic volcano, the 2019 meetings industry burnout, 2020s corona crisis and more. He is the founder and CEO of Toleranca Marketing agency and the Editor in Chief of Kongres Magazine.

Gorazd Čad often compares the meetings industry to rock’n’roll. To him, rock’n’roll is much more than just a music genre. It’s passion, dedication and striving to be different. It’s showing the best of what you’ve got with all your heart and voice at the right moment. It’s impressing your audience and leaving an impression. It’s establishing an authentic connection with every participant and listening to their wishes. It’s making sure that attendees become your fans. The secret and essence of rock’n’roll is a good idea. The best ideas are simple, clear and unambiguous. Those that speak to the heart and soul. Just like music, events are a universal language that everyone understands. The idea of rock’n’roll is closely connected to the idea of freedom. Rock’n’roll is a way of life.


The first time I heard that I should write a book on event organising was around a decade ago. At that time, it felt too early and too soon. We were in the middle of developing grand events. Among them, the awarded and recognised Conventa drained the most energy. Despite being delighted to receive compliments and awards, I have concluded that I no longer need them. What matters most is the joy when organising events and creating authentic experiences and the child-like enthusiasm that comes from seeing happy and satisfied participants. That is the ultimate goal of every event organiser.


“This book is a treasure trove of knowledge about anything to do with events and a must-read for anybody in marketing and communications. What is more, the enthusiasm and passion that pervades this book make it a fun and interesting read. Gorazd Čad not only covers the basics, drawing on the most recent research but also shows which changes and trends will shape the industry and to what effect. And he does so with great verve. This book is a testimony to what all of us in marketing and communications know: There is nothing more powerful, more effective, more full of wow and fun than events. ”Power to the meetings” shows their great potential and how to unleash it.”

Colja Dams
Chief Executive Officer, Vok Dams

“Power to the meetings – how to organise meetings that rock” is the book’s title, and it is easy to start dancing while and after reading this book. The book puts the participant in focus – all the time! That is maybe the core thing in the book, which is not any book. It really helps you all the way in the WHY, HOW and WHAT in organising meetings – live, hybrid and digital. The knowledge and experience Gorazd Čad shares is solid. It is based on reality, interviews, surveys, cases and based on real-life! Even if the book is not an academic one but written for professionals, I will, for sure, use this book as my first reference literature for the students at Modul Private University in Vienna when I once again teach Event Management this autumn. The book I missed is finally here.”

Henrik von Arnold
Owner of Henrik von Arnold & Co


You can purchase the book in our ONLINE SHOP by adding the product to your cart and going to the checkout.

Purchases in the online store can be made by credit card (we support Activa, Maestro, MasterCard, Visa and Visa Electron) or via a pro-forma invoice.

All prices in the online store are listed in EUR and include VAT, unless explicitly stated otherwise. All store prices are the prices of the products and do not include shipping costs, unless explicitly stated otherwise.

We will deliver the purchased products to you within the deadlines specified when placing the order (usually 4-6 business days for international orders). If our supply of the products is delayed by an event outside our control then we will contact you as soon as possible to let you know.