The range offered by thermal spas is under constant development resulting from the problems of modern life and changing trends. Successful development is therefore closely linked with knowledge and experience. In the area of the spa and wellness industry there are many challenges and professional questions: What are the driving motives of wellness tourism? How best to garner guests’ attention. How to run a wellness centre in accordance with standards. Is there room for improvement? Together with the Slovenian Spas Assocation we searched for answers to these questions and discovered that there were no professional conferences in this field.