Digital showcase of the Slovenian meetings industry
THE CHALLENGES
The Slovenian Convention Bureau approached us with a proposal to redesign their web portal, which would become the central communication point of the Slovenian meetings industry. The client’s expectations were:
- Design, technological and content upgrade of the existing portal, which will provide users with information about the Slovenian meetings industry in a simple, comprehensive way.
- 100% responsive design and customised easy and logical navigation
no more than four clicks to get to the desired information and return to the first page at any time. - Fast loading of content.
- High interactivity through automation of posts.
Another challenge was to organise static and dynamic content, which had become completely opaque and relatively difficult to access.
THE SOLUTION
Our agency specialises in the creation and maintenance of WordPress websites. In this field, we have successfully implemented 206 projects in the CMS WordPress environment. This is one of the reasons why we have used the WordPress platform for the Slovenian Convention Burea’s web portal. We have upgraded it with our tools and expertise in integrating digital and direct marketing tools and marketing automation. We are particularly proud of the direct marketing tools that the Slovenian Convention Bureau uses successfully to communicate with its partners and potential customers. Advanced analytics on page visits have also been provided.
RESULTS
The https://www.slovenia-convention.com/ website has been running successfully for the last five years and has been continuously updated in cooperation with the Slovenian Convention Bureau. The web portal is designed in a simple way for both users and the administrator. The website is visited by 100 to 200 event organisers every day, who on average view more than 400 pieces of content. We are also particularly pleased that the website is secure and stable, which we ensure together with Plus hosting.