The “Power to the Meetings” book is a treasure trove of knowledge about anything to do with events and a must-read for anybody in marketing and communications. What is more, the enthusiasm and passion that pervades this book make it a fun and interesting read. Gorazd Čad not only covers the basics, drawing on the most recent research but also shows which changes and trends will shape the industry and to what effect.
WHY A BOOK ON EVENT ORGANISING?
“With the book, I want to present my view on event organising and my outlook on the world that events are directly connected to. This book is not a collection of recipes, but more of an overview of various experiences.” Gorazd Čad
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About the author
Gorazd Čad is a seasoned meeting planner who has dedicated 25 years of his life to the meetings and event industry. He is the founder and CEO of Toleranca Marketing agency and the Editor in Chief of Kongres Magazine. Gorazd often compares the meetings industry to rock’n’roll. To him, rock’n’roll is much more than just a music genre. It’s passion, dedication and striving to be different. It’s showing the best of what you’ve got with all your heart and voice at the right moment. It’s impressing your audience and leaving an impression. It’s establishing an authentic connection with every participant and listening to their wishes. It’s making sure that attendees become your fans. The secret and essence of rock’n’roll is a good idea. The best ideas are simple, clear and unambiguous. Those that speak to the heart and soul. Just like music, events are a universal language that everyone understands. The idea of rock’n’roll is closely connected to the idea of freedom. Rock’n’roll is a way of life.
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